Community Relations Liaison - FT Job Opening
Community Relations Liaison - FT
Frontier Home Health and Hospice
• Casper, Wyoming
Category: Case Manager
Job Description Summary
The Community Relations Liaison acts as a primary liaison between current and potential home care referral sources, patient/clients and Frontier Home Health & Hospice. Primary responsibilities include but are not limited to marketing of the Frontier Hospice program to current and potential referral sources; developing working relationships with and increasing the number of referral sources for the Frontier home care programs; meeting regularly with Frontier affiliated hospital case managers, Frontier home care coordinators, physicians & physician groups, hospitals, and targeted community organizations to educate about and promote Frontier home care services. Facilitates prompt and easy access for referral sources and patient/clients into the Frontier home care programs. Position requires frequent automobile travel within designated geographical areas.
Essential Job Functions/Responsibilities
Education
Bachelor's degree in marketing, business, or related field. An equivalent combination of education and experience may be accepted.
Qualifications:
The Community Relations Liaison acts as a primary liaison between current and potential home care referral sources, patient/clients and Frontier Home Health & Hospice. Primary responsibilities include but are not limited to marketing of the Frontier Hospice program to current and potential referral sources; developing working relationships with and increasing the number of referral sources for the Frontier home care programs; meeting regularly with Frontier affiliated hospital case managers, Frontier home care coordinators, physicians & physician groups, hospitals, and targeted community organizations to educate about and promote Frontier home care services. Facilitates prompt and easy access for referral sources and patient/clients into the Frontier home care programs. Position requires frequent automobile travel within designated geographical areas.
Essential Job Functions/Responsibilities
- Develop and implement programs to raise and/or establish relationships within the community by conducting personalized visitations to all primary referral sources, interested parties and by representing the agency at community events.
- Achieves net contribution growth goals necessary to support company objectives.
- Consistently meets sales call objectives as established by the Sales Manager.
- Completes all required account data, call log, and Quarterly Sales Plan forms as requested by the Sales Manager.
- Communicates effectively and respectfully with Sales Manager, Branch and Corporate personnel.
- Successfully completes all required training modules with a score of 80% or
- higher with strict adherence to deadlines associated with the Sales Training
- Reinforces knowledge of service capabilities for all product lines while
- in the field as well as a fundamental understanding of Medicare, Medicaid, third
- party payor coverage and private pay business.
- Exhibits ability to perform market analysis and knowledge of industry trends and market activities in order to drive target goals.
- Responsible to generate business from new referral sources, identify opportunities for formal, preferred or contractual relationships with physicians, organizations and payers.
- Works with the office staff to ensure that new business is successfully initiated.
- Expectation is for data driven growth with physicians, area health facilities, community
- organizations, state and county medical societies, and similar groups and institutions.
- Strong follow through, customer service commitment and relationship cultivation.
- Other related tasks and projects as assigned.
Education
Bachelor's degree in marketing, business, or related field. An equivalent combination of education and experience may be accepted.
Qualifications:
- Minimum three years' experience in business development/marketing, with at least one year in the health care industry.
- Strong organizational skills.
- Ability to work independently.
- Valid driver's license, reliable transportation, and willingness to travel.
- Customer service oriented and skilled in customer conflict resolution techniques.
- Excellent written and communication skills. Able to organize thoughts and present them clearly, verbally and in writing.
- Demonstrated skills with group and individual presentations.
- Ability to respond productively, non-defensively, to complaints.
- Proficient with computers using Word and other basic business programs for general business use, including the preparation of marketing related materials and presentations.
- Flexible, able to respond to rapidly changing situations and needs of current and potential hospice clients.
- Able to communicate effectively with people of varied cultural backgrounds and lifestyle choices.
- Demonstrated ability to discuss health related issues comfortably and articulately.
- Proven success in marketing/development of referral sources and clients.
- Proven ability at establishing relationships with referral sources, with experience in healthcare related marketing/development helpful.
- Experience with successful development and implementation of marketing plans.
- Experienced in diverse marketing settings, and proven ability to handle changing situations